When it comes to business, one thing that needs to be seriously embraced is innovation. Business experts will tell you that creativity is the key to any business success. Even with the current economic downturn, companies that have come out of it clean are the ones that were innovative in there way of business operation.The best catalyst to economic growth is innovation. To maintain and ensure profit growth even during these harsh economic times, companies like Google have remained dynamic and innovative and for this reason they still remain afloat despite the economic recession. In short, creativity protects a business especially from harsh economies.To me innovation is more than just upgrading a product; it is coming up with an entirely new product or service. For creativity to be more effective, it would be advisable for it to be in line with your business brand promise. By doing so, your company will appear to be offering value and hence edge out competition. Any company seeking to reap long term benefits has to embrace coming up with new products and services.As a business owner, once you identify an employee who is creative make sure you nurture this by offering an environment that will encourage others hence build a team. This team should learn how to push themselves to the limit so as to invent new products and thus make you business brand powerful.The secret to innovation is by carefully observing the market trends and then coming up with solutions or alternatives that fulfill a need in the market. The solutions should add value to customers in a greater way hence beat competition and ensure profit growth.

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